Reading Momentum Scores: Breakout, Rising, Stable, and Cooling
What KeywordVelocity momentum badges mean and how they are calculated.
Momentum compares the current Google Trends volume snapshot to the previous cron reading for the same keyword and region. If volume jumped 25% or more, we label it Breakout. Smaller increases become Rising; drops of 15%+ become Cooling.
New means the topic just entered the feed. Stable means volume stayed within a normal band. These labels describe relative change, not absolute popularity — a Cooling celebrity story can still have huge volume.
Use momentum to time updates: refresh an existing article on Rising, publish quickly on Breakout, and avoid starting new pieces on Cooling unless you are covering legacy search demand.